Reichart Furniture Company emerged as a Main Street fixture in downtown Wheeling when David J. Levenson opened the store on March 15, 1920, at 1115 Main Street, replacing the New and Better Furniture Company. Although the corporate charter dates to 1917, Reichart’s public identity as a furniture house crystallized in 1920, when Levenson began building a family-run business that would endure for more than seven decades. From its Wheeling base, Reichart expanded steadily: Washington, Pennsylvania (1929); Moundsville (1956); Parkersburg (1964); Bellaire (1967); Martins Ferry (1973); and Steubenville (1975), creating a small regional chain that tied Ohio Valley communities together through shared advertising, promotions, and credit-based home furnishing. The store became locally famous for its “Santa’s Fiesta” holiday sale and its catchy jingle, which helped cement Reichart in Wheeling’s commercial memory. Future furniture entrepreneur Chris Miller, later founder of Chris Miller Furniture in 1979, began his career at Reichart in 1959, underscoring the firm’s role as a training ground for local retail talent. The Levenson family operated the company until the death of Robert L. Levenson in 1990; his widow continued briefly before selling Reichart’s four remaining stores to Richmond-based Heilig-Meyers in May 1992. Heilig-Meyers itself entered bankruptcy in 2000, closing a chapter that began on Wheeling’s Main Street.
To learn more: Ohio County Public Library Archives, Wheeling WV (https://tinyurl.com/ycefsa4u), West Virginia Secretary of State (https://tinyurl.com/435h5w2n), Heilig-Meyers (https://tinyurl.com/33zyavev)
Photo credits: Ohio County Public Library Archives, Wheeling WV



































































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